Dieter Rams Less and More

Dieter Rams is my hero!...Jonathan Ive, Tom Dixon, Jasper Morrison and Philippe Starck are all avowed fans of Rams, who has often been referred to as the ‘designer’s designer.’

After visiting his exhibition at the design museum 'less and more' earlier this year, I was in complete admiration for this man's great achievements. 

I hope to follow in his foot steps in creating innovative designs which are, as he quite rightly states 'better design helps people understand it's functionality. To make products usable is important, not to make it spectacular! that's not important, but to make it unspectacular, especially in the future'.

Dieter Rams Less and More - Interview

Dieter Rams - Gestalten (HD).mp4 You tube