Ray Anderson - TED talks (the business logic of sustainability)

I just watched Ray Anderson's 2009 TED talk about his mission for his company, Interface Carpets, to climb Mt Sustainability towards 'mission zero' - zero environmental impact by 2020. 


His inspiring words caught my attention. Here are some quotes from his wonderful speech. 


"The 'take, make, waste', industrial system dominates our civilisation, a major culprit stealing our kids future, by digging up our earth and converting it to products becoming waste".
  

"The problem is shown with a 'environmental impact equation', a product of population+affluence+technology. Impact by people what they consume in their affluence and how it's produced"

"A=affluence is an end in its self. What if A was a lower case a, = a means to an end, and that end is happiness, more happiness with less stuff, you know that would re frame civilation itself, and our whole system of economics. Living in balance with nature and its natural systems".