'hövding', produced by swedish design company hövding sverige ab, is an airbag system for bicyclists,designed as a fashionable but practical alternative to helmets. a hood-shaped, nylon airbagis encased within a neck collar and is automatically inflated in the event of a crash by a sensor system.washable fabric shells that fit over the collar create a range of looks for the device,designed to seamlessly incorporate into one's daily outfits.
the zip-up collar incorporates an on/off switch (on when the collar is zipped and buttoned; off when the snap is unbuttoned), an LED battery display meter, and a micro USB port for charging the battery and uploading accident information following a crash.
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